Beautiful experiences with amazing brains. Vorsprung Digital is how Audi express its principles in digital media, without ever losing the boldness and simplicity of the original brand guidelines.
BBH London, 2018
Vorsprung Digital are supporting guidelines for Audi's digital presence.
The website is the biggest retailer, and ensuring this benchmark online means that customers get the best possible experience and knowledge before they set foot into an Audi store.
The vision behind Vorsprung Digital is a simple one. It is a case of not starting afresh, but improving on solid principles and foundations showcasing content through premium lenses. It's about pushing to add magic where possible, no matter the asset suite or the level of the content. With basic visual principles and new items added to the toolkit, existing and new content can be elevated to be much more than the sum of its parts.
The website is the biggest retailer, and ensuring this benchmark online means that customers get the best possible experience and knowledge before they set foot into an Audi store.
The vision behind Vorsprung Digital is a simple one. It is a case of not starting afresh, but improving on solid principles and foundations showcasing content through premium lenses. It's about pushing to add magic where possible, no matter the asset suite or the level of the content. With basic visual principles and new items added to the toolkit, existing and new content can be elevated to be much more than the sum of its parts.