These guidelines dictate motion within Picsart’s interactions. They are functional, but also express Picsart’s values by connecting the brand to the overall user experience.
Internally, the goal lies in the design process: systematically creating a motion library through tokens enables design and development teams to move faster.
For users, the result is a consistent and engaging interaction approach throughout the experience, helping onboard new users to complete tasks, while also supporting existing users with more complex tools constantly introduced through updates.