Pedro Venetucci is a London-based designer specialising in interactive projects, crafting meaningful experiences for products and brands since 2010. If you wish to see my work please check my portfolio on desktop.

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Designed to merge the physical and digital worlds, Panic is a first-of-its-kind AR shooter mobile game.

Jadu, 2024

Previously, Jadu served as a unique platform to explore NFTs through augmented reality. Building on this foundation, the studio evolved its offering with Panic, a pioneering mobile AR game that explores the relationship between mobile devices and our surroundings by reimagining gaming within the spaces we live in.

Panic was designed through a responsive visual language that adapts to real-world settings, balancing clarity and immersion across every layer of the experience, from meta-game features to gameplay interactions.

Developed in close collaboration with a small team of designers and engineers, the game was launched in June 2025. Since release, it has recorded: 6,500 weekly users 18,000+ total active users, 7m10s average session duration.

Available on the App Store.