Panic was designed through a responsive visual language that adapts to real-world settings, balancing clarity and immersion across every layer of the experience, from meta-game features to gameplay interactions.
(UNFAMILIAR MEDIUM)
Reduced early drop-off and improved tutorial completion by introducing contextual visual hints across the experience, helping first-time users adapt to camera-based gameplay.
(CROSSHAIR)
In an AR environment, core UI elements like the crosshair, presence indicators, and controls help anchor the experience. The crosshair, in particular, acts as a central reference point, delivering immediate feedback across gameplay states, keeping players oriented and engaged.
(META-GAME)
To drive long-term retention, meta-game loops were introduced to reward progression and support monetization. Systems like level-based map progression, feature-specific in-game currencies, and collectible unlocks were tightly integrated into the core experience.
(AVERAGE AR SESSION)
6.500
(WEEKLY USERS)
(TOTAL ACTIVE USERS)
(BRIDGING DIGITAL AND PHYSICAL)
Panic reimagines mobile gaming by blending digital play with real-world space. Developed in close collaboration with a small team of designers, engineers, and artists, the game launched in June 2025.
