Jadu pivoted its unreleased AR NFT viewer into a mobile AR shooter, blending real-world environments with immersive gameplay. For most players, AR was uncharted territory, posing unique interaction and medium-specific challenges. At the same time, the game needed a bold and dynamic visual language to stand out in the mobile gaming landscape.

As design lead, I shaped the end-to-end experience, designing interfaces for both gameplay and meta-game systems, all through close collaboration with stakeholders, design, engineering, and art teams, taking the game from pivot to launch.